Despite these differences between the two union systems, discourses during electoral campaigns are surprisingly similar; they are not that distinct from electoral discourse everywhere in the world either, for that matter. In Congo, electoral meetings take place either inside company buildings, following a schedule planned by the Human Resource (HR) department in advance, or outside, in bars and other venues. In the former case, trade unionists are impeded not only by strict time limits – with more than twenty unions competing, they are limited to thirty minutes per union – but also by the presence of HR officials which hinders the presenters from speaking frankly and obliges them to refrain from criticising other unions. For this reason, although these inside meetings are virtually cost-free, campaigning trade unionists usually prefer to gather workers outside company buildings. At these outside meetings, between twenty and two hundred people can show up. When the meeting is held in a bar, this involves spending money on drinks, but also on ‘transport’, an amount of money that always exceeds the actual cost of travel. As they are well known to most workers, the eligible delegués do most of the talking but the permanents also take the floor.
In Zambia, fellow trade unionists compete to obtain a seat in the branch of their union at the company. Zambian workers occasionally take the initiative to hear out the candidates, and call the candidates for chairmanship to campaign in their section well before the legislated campaign time. During the elections, members often vote on the basis of these preliminary and informal meetings. But other meetings are also held in bars for many weeks before the elections. Candidates speak to their co-workers, tapping into dissatisfaction with current union leaders and promising to raise wages and ‘be tough’ with management. They also stress their own leadership experience, often highlighting the time they have spent as scout leaders, church elders or volunteers.
The presenters’ aim in these meetings is, obviously, to convince the workers to vote for their union. In both countries, being an accomplished public speaker is a major asset. The scholarly literature has indicated the importance of the public performance of the trade unionists who present their programme to a crowd: clear and straightforward language is most effective in getting a message through, empty rhetoric and glib talk are pointless. The Railway Workers Union in Ghana, for instance, organised culturally inspired mass-meetings ‘with speakers trying to outdo each other in bravado’ (Jeffries 1974: 50; see also Jeffries 1975, 1978) to gather support from the workers, verbal skills and inspirational performances being crucial.
The discourse during the meetings touches upon different issues, some of which are double-edged. Take a union’s track record, for instance. Some candidates put forward the long-standing existence of their union, which guarantees a professionalism that others cannot offer: ‘just google our union’s name’ a Congolese permanent said to the crowd during a meeting to underline its seriousness. This seems to be the core cleavage in Zambia too. During a mass meeting in Kitwe, the more experienced candidates circulated posters that read ‘We need Maturity and Experience’ and ‘Vote for Credible Leaders’. Echoing these messages, the Head Office representative preached: ‘better the devil you know than the angel you don’t’.
In Congo, it is not hard for well-established unions to bring down newer unions which are numerous and unorganised. During one meeting, Jacky, a permanent with an impressive track record, used vivid metaphors to illustrate how hard it is to cooperate with all the green trade unionists in a delegation:
They often just make a lot of noise, and although everyone listens to them, they do not achieve a thing in the end. Take two barrels, a full one and an empty one, and roll them down the streets. The empty one will make a lot of noise while rolling, and everyone will look at it, but it will have no direction, and zigzag its way down. The filled barrel on the other hand, will gently roll without making the slightest noise, no one will notice it, but it goes in a straight line right to its goal. So if you want to achieve something, you need very experienced unionists in the delegation, if not, you will not obtain any results.
Workers are receptive to such messages, and state that potential bargaining power is an important rationale in their electoral choice. At a post-electoral meeting in a Zambian company, one attendee explained why he had refused to vote for a younger man: ‘I spoke to him and said, “you are a small boy, you are not a big man, the title you are looking for is fatter than you are, how will you fulfil your union duties?”’ However, lengthy experience can also be tricky if the accomplishments of experienced candidates are poor. One Congolese worker stated that he would never vote a union that was present at Générale des Carrières et des Mines (Gécamines), ‘just look at what happened to that company!’ he exclaimed, in reference to the deep water in which it landed (see Rubbers 2013). To counter attacks from the experienced unions, the candidates of newly founded unions stress their clean and uncorrupted status and present themselves as ‘a breath of fresh air’ or deserving ‘the benefit of doubt’, to use the words of some Congolese permanents.
So the incumbent and the challenging delegates usually have conflicting discourses. Being a member of a delegation that has not achieved considerable improvements in labour conditions is definitely a drawback. In Congo, incumbent candidates who worked together during their previous tenure become divided while campaigning as they now compete among themselves. In these circumstances, some trade unionists do not hesitate to pass the buck for the unchanged labour conditions to the fellow délégués of another union. In the words of one permanent, ‘we failed because the other unions obstructed us’. The challenging candidates, on the other hand, get a free run at these meetings. They can afford to attack the delegation and cultivate an image as change agents. In Zambia, however, as the competitors are members of the same union, the head office attempts to discourage them from attacking their opponents. Rather, they prefer the campaigners to say nice things. A MUZ head office representative said: ‘When you campaign, don’t do politics, don’t say bad things about the current executive, say what you will do. And tell the truth, don’t say you will get a 100 per cent increment when we have never got that at Chambishi.’
The main topic during speeches and the Q&A that follows is the proximity of the candidates to management. While attending a meeting of an incumbent union, one worker asked out loud ‘are you the union of Glencore, or the union of us, workers?’ Challenging candidates about this perceived closeness to management acts as a strategy to undermine the candidates of the incumbent delegation. In Zambia, despite head office’s instructions, those running against the incumbents can tap into a genuine stream of anger. Former executives claim that the current branch executives are unpopular because they do not communicate with members during the negotiations, instead ‘they become very big when they get elected, they become like management’.
In both countries, this familiarity with the employer raises questions among the workers. Several candidates put forward their belief that the incumbent executives are corrupt and receive help from the company, either by being promoted past their station or by being offered cash. During a gathering in Zambia, a challenger mockingly proclaimed that ‘As soon as we become executives, we will take that car’, in reference to the car granted to the president of the union delegation. Indeed, being part of the union delegation or branch comes with benefits. These include not only attendance fees, but also a phone, call credit and a car. Whereas in Zambia, it is generally the union’s head office that puts a car at the disposal of the branch chairman, free fuel included, in Congo, it is the company management that does so for the president of the delegation. On both sides of the border, the car regularly showed up in the discourses we captured during union campaigns. To the workers, it illustrates the proximity of the delegates to the management of the company, regardless of who granted the car. That a vehicle illustrates workers’ remoteness from the union leadership reflects continuity from the time of industrial paternalism. Already in the early 1970s, one Zambian miner defined a trade unionist as someone he ‘just sees move in a car’ (Burawoy 1972: 79).
In Congo, where the mining company offers the car to the union delegation, this gift, or benefit in kind, could be viewed as what Blundo and Olivier de Sardan (2001: 17) call an investissement corruptif, a favour that will bring a return in the future. A car enhances the grip the employer has upon the delegation as it can be (temporarily) withdrawn as punishment whenever the delegates turn uncompliant. This is why Bernard, a Congolese permanent, is not in favour of this bonus. Ideally, he said, the union itself should offer its branch chairmen the car, as occurs in Zambia. Alas, it lacks the money to do so. Fully aware of the predicament it would put him in, the Congolese president of one delegation even refused to accept the gift. This was perceived by management as an act of insubordination and he was dismissed soon after. Most union representatives, however, show less aversion. When one union won the presidency of the delegation in a transnational mining company, the first thing its permanent did was to claim a car for his delegate, a benefit that had not previously been granted by that company.
In Zambia, the car serves as a way to discuss dissatisfaction with unions. It was frequently mentioned during informal conversations with union members. The chairman was constantly either using it or lending it to the head office and the members saw this as evidence that he was too close to the head office and to the company, rather than to them. Similarly, the permanent of a Congolese union explained why the incumbent delegation president failed to be re-elected thus: ‘the car had aroused much jealousy, the workers saw it as a sign that the president was as thick as thieves with management’. When the election results were made known, the outgoing president had to hand in the car keys on the spot.