Conclusion
The last text of the ‘A moda’ series seems to be a satire on the way the media creates a reality for itself. Ecila Worms shares with the readers her fantasy of creating a decorative wire table runner covered in natural flowers to embellish her dining table. After devising the project, she went to Casa Flora for advice on its feasibility. The shop owner praises the idea, but is sceptical about its practical implementation. Nevertheless, she leaves her drawing behind and departs, feeling disappointed. A few weeks later, she was surprised by an unexpected visit from the blacksmith who brought her the table rail in question, crafted in wire. However, instead of the expected beauty, she is faced with a bony, naked and outrageous structure. She laments that implementing the idea was more difficult than she had imagined. She muses on how easy it is to idealise beautiful things, as opposed to the difficulty of turning them into reality. The chronicler decides to cover the table rail with flowers to disguise its undesirable appearance. At first, she looks for jasmine and ferns, but only finds ivy and silvina. Finally, she opts to combine this sombre foliage with roses and daisies, although the result is not entirely enchanting. Despite her disappointment, Ecila persists and finally manages to create an attractive composition with the flowers. To a degree, this journey serves as a little moral lesson: about the advantages of pursuing small domestic projects, the pleasure of creating something with your own hands, and the satisfaction of overcoming challenges. However, her work, the wire and flower ornament that decorates Ecila Worms’ table runner, perhaps represents the way in which her column and the illustrated fashion magazines construct an illusion of reality that does not correspond to what Brazilian women of all classes and ages wore during the Belle Époque.
In the 106 chronicles that Júlia Lopes de Almeida published in O País under the pseudonym Ecila Worms, her predilection for the outer world is evident, to the detriment of the world of illustrations and descriptions of costumes in the fashion magazines. This did not go unnoticed by her readers. The penultimate chronicle, from 31 May 1901, is actually a response to the complaint about the writer’s lack of commitment to fashion:
Today of all days, when I get in from the street happy as Larry, I am met by this letter, in which an unknown lady asks me about the cohesion between the title and the subject matter of these chronicles.
Still smelling the scent of the gardens I walked through, what a lovely day! I ponder for a second whether or not I should reply to the lady. I don’t think so, but then I decide that I do; at first not, because I don’t want the letter to seem like a pretext for the article; and then I change my mind, because she is not the first person to allude to a disparity between the title and the matters addressed in most of these scribblings.
1 Júlia Lopes de Almeida, ‘A moda’ [O País, 31 May 1901, p. 2] in Júlia de Lopes Almeida (pseudonym Ecila Worms), A moda (1892–1901), p. 352.The author asks her pen for leniency when writing about fashion. But, even so, she argues that fashion can encompass both the way we dress and other trends in society. Almeida would only publish one more chronicle in the ‘A moda’ series on 16 May 1901. On 5 September 1901 Almeida publishes one more article under the Ecila Worms pseudonym, entitled ‘Crônicas femininas’, clearly indicating her intention to start a new series on more general subjects related to the world of women, which would supposedly free her from the requirement of talking about fashion in the strict sense.
2 Júlia Lopes de Almeida, ‘A moda’ [O País, 16 Aug 1901, p. 1] in Júlia de Lopes Almeida (pseudonym Ecila Worms), A moda (1892–1901), pp. 355–357 , and ‘Crônicas femininas’ [O Paiz, 5 Sep. 1901, p. 1] in Júlia de Lopes Almeida (pseudonym Ecila Worms), A moda (1892–1901), pp. 358–360. However, Almeida does not continue with the project and the Ecila Worms persona disappears from
O País in that same issue of the newspaper. The writer’s collaboration under her own name would continue for much longer, just as the theme of fashion was maintained in her writing even after the series ended, such as in ‘Ah os chapéus!’, from 22 September 1901.
3 Júlia Lopes de Almeida, ‘Ah, os chapéus!’, O País, 22 Sep. 1901, p. 1, <http://memoria.bn.br/DocReader/178691_03/3149> [accessed 29 Dec. 2023]. Who died was that ‘girl with an exquisite taste’ and ‘a bit of a chatterbox’, who for almost a decade certainly captivated and attracted to the world of the daily press a new female readership previously more accustomed to reading weekly and monthly magazines. Ecila Worms, however, disappeared without saying goodbye to her readers. As written above, some of her hand-picked texts were given a new guise and codename in
Livro das donas e das donzelas. The ‘A moda’ fashion chronicles, which are now published in a freely accessible volume in Portuguese, and from which I have taken some quotes to illustrate this chapter, will certainly delight contemporary readers with Ecila Worms’ humour and fashion tips. But do not be fooled, I must warn you, they do not offer a faithful representation of the clothing worn in Rio’s
Belle Époque!